"GMT Challenger" Automatic Watch - 40mm
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🥤 The GMT Challenger – Inspired by the Underdog in All of Us 🐾
NOTE: We have moved towards having most NH models in stock, but our GMTs are still built to order and will take 10-14 business days to ship from order date!
Depending on your age, you might remember one of the first viral ad campaigns—where a soda company asked people to taste two colas and pick their favorite. The “Challenger” beat the Champion more often than not (at least in the commercials that aired).
So here’s my take: a GMT inspired by that soda—and the scrappy ingenuity it took to go head-to-head with a giant. A watch for those of us who don’t mind second place… as long as we got there on our own terms.
🔹 Key Features
- Red & blue aluminum bezel with 24-hour markings
- Frosted silver dial with vertical brushing—ice cold vibes only
- Blue GMT hand with red triangle tip (track 2 time zones)
- NH34 movement (Japan)
- Sapphire crystal for max scratch resistance
- Lumed hands for nighttime legibility
- Date window at 3:00 for everyday function
- Display case back to show off the engine
- Up to 200M water resistance
- Comes on Jubilee or Oyster bracelet with Glidelock clasp
- Jubilee / Oyster strap length: 7.2 inches
- 🐊 leather strap length: 7.87 inches
⚙️ Movement
- NH34 (Japan): 24-jewel automatic GMT, 21,600 BPH, 41-hour reserve
📏 Technical Specs
- Case Diameter: 40mm
- Thickness: 13.6mm
- Lug Width: 20mm (strap-swap friendly)
- Case: 316L Stainless Steel
- Crystal: Flat Sapphire
- Bracelet: 904L Stainless Steel (Jubilee or Oyster)
- Jubilee fits wrists 6.5" - 8.25"
-
Oyster fits wrists 6.25" to 8.5"
*please inquire for shorter options or to add additional links
Pictured: 40mm on a 7.25" wrist
🛠️ Built to Order
Each GMT Challenger is built by hand in my Portland home office and run on a production timeline of 14-21 business days. If you have an urgent timeline situation and didn't choose the rush option at checkout, please e-mail us asap.
Note that we are working to build up stock, so it is possible a watch ships more quickly than that.
⏳ GMT vs. 3-Hand
GMT watches track a second time zone using a fourth hand that rotates fully once every 24 hours. Perfect for travel, remote work, or just dreaming about far-off places.
🛡️ Warranty Info
Covered (2 years): Movement, dial, hands, manufacturing defects
Not covered: Accidental damage, misuse, water damage due to incorrect crown setting, or unauthorized repair
If anything’s off, we’ll make it right. You’ve got our word.
🌍 The GMT Challenger – Less about the crown. More about the craft.
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Love the textured gray/silver dial, the blue & red bezel, the bezel action, the fit, the feel— all great!
Absolutely in love with this piece. The pepsi bezel is what gets attention; the sheen on the watch face is what drives the “hey, what kind of watch is that?” question from watch guys / gals and those with an eye for nice stuff. Looks great on the jubilee it comes in but I think it really pops on a subdued NATO strap. Will absolutely be back for more.
This is the watch that caught my eye for this brand while scrolling IG. Absolutely stunning, always wanted a "Pepsi bezel" watch and this one also checked the GMT box so two birds, one stone. The icy dial looks awesome out in the sun! Bezel turns and clicks like a much more expensive watch. Did have an initial issue with the GMT function but Matt and his team got it squared away asap, the customer service is top tier. Bracelets finish isn't the best, edges are sharp but overall extremely happy! ALWAYS support small business when possible!
Beautiful watch! Excellent quality
Had an issue that held up the watches arrival. Matt personally sent a video detailing the problem ans apologizing. Reci3ved my watch and it is an amazing piece. Great price! Wonderful service.
