A Chat With Matt

How did Mr. Eatwell start?

Mr. Eatwell started by accident. I printed a photo of a bowl of pasta I cooked onto a hoodie, and enough people asked me where I got it that I threw up a website—and things kind of spiraled upward from there.

What’s the mission behind the brand?

The mission was never super polished or planned: I just wanted to make things that felt good to wear and reminded people not to take life too seriously. It started with hoodies, and now it’s mostly watches—but the goal’s the same. I want people to look at their wrist and feel a little better than they did the moment before.

What sets Mr. Eatwell apart?

The watch space is full of amazing pieces—but most of them are $1000 and up. I wanted to create something high-design and high-quality for people who aren’t ready to drop thousands. Our customers are underserved in this space, and I think we offer something no one else is: watches that stand out, start conversations, and feel personal without breaking the bank.

We build everything to order. I personally handle most customer service. I try to say yes to as many customization requests as I can. Our reviews are still 5 stars across the board (for now), and I plan to keep it that way. I want this to feel human—because it is.

Where did the name come from?

The name? It’s a mix of a few things. My initials are M.R., and I’ve always believed that eating well means living well. I wasn’t even sure if it was going to be called “Mr.” or “MR” Eatwell at first, but people just started saying it out loud and it stuck. Now it’s a persona—a reflection of a life I try to live: unbothered, well-fed, and well-dressed.

What’s your background?

I wasn’t creative growing up. At all. I bounced from job to job and career to career. It wasn’t until I made that first hoodie that I found something worth building. And honestly, it’s been a total 180. This work let me discover a part of myself I didn’t even know existed.

What do you love most about running Mr. Eatwell?

What I love most? Creating new things, and connecting with the people who buy them. I’ve become friends with customers. I’ve had deep conversations with strangers because of a hoodie or a watch. I treat people the way I wish I was treated when I’m the customer, and that’s a big part of what makes this all worth it.

What’s next?

Looking ahead, I’m hoping to scale up production and ship faster—maybe even take on a bit of investment to do it right. But the core will stay the same: make great stuff, deliver it with care, and bring people a little joy while we’re at it.