The SubMeloner – Summer’s Boldest Watch
The SubMeloner blends bold color with practical design—crafted for summer, but ready for anything your day throws at you.
🌟 Key Features
- Pink sunburst dial + green bezel = summer vibes
- 200M water resistance (40mm only)
- Rotating ceramic bezel to time dives, swims, pasta, etc.
- Scratch-resistant sapphire crystal
- Display case back to show off the movement
- Luminescent hands and markers
- Date function (because who remembers the date?)
- Includes ABS hard case + warranty card
🛠️ Movement Options
- NH35 (Japan): 21,600 BPH, 24 jewels, automatic, reliable
- Sellita SW200 (Swiss): COSC-grade, adjusted in 5 positions, premium precision
📏 Tech Specs
- Case Size: 40mm or 38mm
- Thickness: 13.6mm
- Lug Width: 20mm
- Material: Stainless Steel - 316L (Case) and 904L (Bracelet)
- Crystal: Sapphire
- Bracelet: Stainless Steel w/ Glide-lock Microadjust
🛠️ Built to Order
Every SubMeloner is meticulously designed and built by hand by me (Hey; I'm Matt, Founder of Mr. Eatwell!) in my Portland home office. I can sometimes accommodate rushes, though, so please reach out if you have an event or timeline you need your order by, and I'll try to make it happen for you.
Here's a video of me building a SubMeloner at 30-40x speed:
🛡️ Warranty Info
- 2-Year Coverage: Movement, dial, and hands
- Not Covered: Wear & tear, misuse, or unauthorized repairs
⚙️ Mechanical vs. Quartz
- Mechanical/Auto: Powered by motion—no battery
- Quartz: Battery-powered, ticks instead of sweeps
- Automatic: Self-winding with wrist movement
If you want timeless engineering and daily ritual, this is the one.
☀️ Ready for sun, salt, sweat, and attention.
"SubMeloner" Automatic Watch - 40mm or 38mm
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The SubMeloner – Summer’s Boldest Watch
The SubMeloner blends bold color with practical design—crafted for summer, but ready for anything your day throws at you.
🌟 Key Features
- Pink sunburst dial + green bezel = summer vibes
- 200M water resistance (40mm only)
- Rotating ceramic bezel to time dives, swims, pasta, etc.
- Scratch-resistant sapphire crystal
- Display case back to show off the movement
- Luminescent hands and markers
- Date function (because who remembers the date?)
- Includes ABS hard case + warranty card
🛠️ Movement Options
- NH35 (Japan): 21,600 BPH, 24 jewels, automatic, reliable
- Sellita SW200 (Swiss): COSC-grade, adjusted in 5 positions, premium precision
📏 Tech Specs
- Case Size: 40mm or 38mm
- Thickness: 13.6mm
- Lug Width: 20mm
- Material: Stainless Steel - 316L (Case) and 904L (Bracelet)
- Crystal: Sapphire
- Bracelet: Stainless Steel w/ Glide-lock Microadjust
🛠️ Built to Order
Every SubMeloner is meticulously designed and built by hand by me (Hey; I'm Matt, Founder of Mr. Eatwell!) in my Portland home office. I can sometimes accommodate rushes, though, so please reach out if you have an event or timeline you need your order by, and I'll try to make it happen for you.
Here's a video of me building a SubMeloner at 30-40x speed:
🛡️ Warranty Info
- 2-Year Coverage: Movement, dial, and hands
- Not Covered: Wear & tear, misuse, or unauthorized repairs
⚙️ Mechanical vs. Quartz
- Mechanical/Auto: Powered by motion—no battery
- Quartz: Battery-powered, ticks instead of sweeps
- Automatic: Self-winding with wrist movement
If you want timeless engineering and daily ritual, this is the one.
☀️ Ready for sun, salt, sweat, and attention.
I did not know what to expect out of my first Mr Eatwell watch, and when it arrived it did not disappoint! The colors and finish on the bezel, dial, and bracelet are beautiful! The weight is great too! I was even pleasantly surprised with the box it comes in as well as some tools to help size the bracelet. This is hands down a favorite in my collection and I can’t wait to get another!
Jake!
Psyched to hear that you are enjoying your SubMeloner! We take pride in our products and are pleased to know that it exceeded your expectations. Our team is constantly striving to provide our customers with the best quality and design, so it means a lot to hear that it has become a favorite in your collection. Thank you for your kind words and we can't wait to see you sporting another Mr. Eatwell watch soon!
Appreciate you,
Matt Rebackoff
Founder, etc.
Mr. Eatwell
Just received my SubMeloner. Extremely impressed by the finishing on the watch at its price point, the movement is smoother than anticipated, and small details like the colored hands really look great in person. Bracelet is also nicer than expected with the functional glidelock, and it looks gorgeous. The colors have a somewhat satin / matte finish that I LOVE, and it contrasts perfectly together with the jubilee bracelet in a casual, but still class way, and not overly ‘loud’ like I was almost afraid the online photos made it possibly appear. Exactly the type of watch I was looking for while traveling, and not wanting to wear my Panda Daytona or Submariner. Looking forward to always watching out for upcoming releases. Keep up the good work!
Merle, appreciate you, your support, and your willingness to take a chance on a slightly-lesser-known watch brand than the one that makes your Daytona or Sub-NonMeloner. I've got a ton of respect for what they do over there, so it's extra rewarding to get compliments like this from people who also wear watches that are 20-100x more money than mine! Please don't hesitate to reach out with any questions or concerns down the road. Hoping this is the first of many you end up with!
Best,
Matt
I now own three of Mr. E's watches and I've been nothing but happy with the quality and fit and finish of these time pieces. Great movement options (I went with the ol' NH35 workhorse Seiko movement). Great customer service from Matt. Nothing but happy! These watches sit proudly in my collection of a variety of micro, major and luxury brand watches. 👍. You won't be disappointed with on of these fun and unique models from Mr. E!
Philip! You're a rockstar; I appreciate the kind words and support, dude. Please don't hesitate to reach out with any questions or concerns; I've got you!
Best,
Matt
A nice time piece for the price excellent service
I appreciate you and the kind words, Frank! Let me know if you need anything or have any questions.
Best,
Matt
The watch is awesome, Matt had some difficulties making the original watch and reach out to me and kept me in the loop through the whole process. This made me buy another one of his watches as well. Can’t wait to wear the watch. Such a dope piece.
We’re all about transparency and making sure you get something truly special. Stoked to hear you’re loving the SubMeloner—and even more hyped that you came back for another! Enjoy the new timepiece, and appreciate you kind words and keep rocking that Mr. Eatwell style!
Best,
EA
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We appreciate your kind words!
Let customers speak for us
from 1958 reviews
Just got my DoubleShot GMT from Mr. Eatwell and I couldn’t be happier with it. This is my first mechanical watch and I spent a lot of time looking for something that felt unique, well-made and personal—and this totally delivered.
From the moment I reached out, Matt was super helpful and responsive. You can tell he actually cares about every piece he puts out and that shows in the final product. The watch itself is absolutely stunning. The dial is eye-catching without being flashy, the color palette is super thoughtful and the whole thing just feels solid and well-built.
It’s clear that a ton of time and intention went into designing and assembling this watch. It honestly feels like something one of a kind.
Really excited to follow Matt’s journey and can’t wait to see what he comes out with next. Would 100% recommend for anyone looking to pick up something original and genuinely cool.

Just received my SubMeloner. Extremely impressed by the finishing on the watch at its price point, the movement is smoother than anticipated, and small details like the colored hands really look great in person. Bracelet is also nicer than expected with the functional glidelock, and it looks gorgeous. The colors have a somewhat satin / matte finish that I LOVE, and it contrasts perfectly together with the jubilee bracelet in a casual, but still class way, and not overly ‘loud’ like I was almost afraid the online photos made it possibly appear. Exactly the type of watch I was looking for while traveling, and not wanting to wear my Panda Daytona or Submariner. Looking forward to always watching out for upcoming releases. Keep up the good work!

Couldn’t be more happy with the watch. It’s beyond beautiful. Matt was also very responsive and communicated any delays and that level of customer service is rare. I’m looking forward to buying many more!

I now own three of Mr. E's watches and I've been nothing but happy with the quality and fit and finish of these time pieces. Great movement options (I went with the ol' NH35 workhorse Seiko movement). Great customer service from Matt. Nothing but happy! These watches sit proudly in my collection of a variety of micro, major and luxury brand watches. 👍. You won't be disappointed with on of these fun and unique models from Mr. E!

I bought the 40mm Tree Dweller watch. This is my second watch from Mr. Eatwell with the first being the Swiss 40mm SubMeloner. The affordability and quality of the watches are outstanding. The dial and bezel are perfect. They are an attention piece, and I always receive compliments. I could not be happier with my purchase.

Watch looks great and is exactly what I needed to add to the collection.

Mr. Eatwell! Matt puts together a nice watch that is well worth the money. He also is great at responding to questions!

The watch is awesome, Matt had some difficulties making the original watch and reach out to me and kept me in the loop through the whole process. This made me buy another one of his watches as well. Can’t wait to wear the watch. Such a dope piece.

Been looking for a great boutique style high end quality watch and this has far exceeded my expectations. Matt was great to work with in figuring out exactly what I needed. I look forward to purchasing again!

I ordered both the SubMeloner and the Snowmobiler, and I have to say that both exceeded my expectations. The quality at the price point is exceptional. These are statement pieces that truly stand out. Also the case the watch comes in is icing on the cake. I can definitely see myself buying more pieces in the future.

Love the watch, looks great, solid quality. And great customer service!

I recently received my Tree Dweller series 1 (40mm) and at first glance I was impressed! For any watch nerd, this piece in particular is to be appreciated. Worthy of any watch collection, hand made with a genuine story. Well built with quality craftsmanship, rugged and elegant design. I have confidence that this watch will hold up to my active lifestyle. I’d recommend this watch even if you already have a *Rolex in your collection. The Tree Dweller by Mr. Eatwell is a vibrant homage to some of the worlds classic timepieces.
What customers think about the store
A beloved store offering superior quality products made with exceptional craftsmanship. Customers rave about comfort, softness, and stylish designs, citing prompt shipping and responsive customer service. A favorite for cozy loungewear and gifts.... A beloved store offering superior quality products made with exceptional craftsmanship. Customers rave about comfort, softness, and stylish designs, citing prompt shipping and responsive customer service. A favorite for cozy loungewear and gifts.
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