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I started learning how to cook last year, after 30+ years of eating takeout and/or others cooking for me (Shout out to my incredible mother Andrea, and Taco Bell). So, I took some photos of the food I cooked. A guy I know had a clothes printer, so we started putting these photos on really comfortable hoodies purely because I wanted to wear them. Then when I did, people were like “I like that hoodie!” or “Cool hoodie.” or “Where’d you get that hoodie?”

I started this brand to accommodate those people, and maybe more people, and to hopefully spread some joy. Maybe seeing the words “Appreciate you.” on the back of your shirt will make the stranger walking behind you smile for even one second. To me, that’s a win. I decided to allow customers to choose the charity/cause that their 10% of proceeds go to because I don't know what's best. If there's one thing I do know, it is that.

I hope you like the stuff that we’re making, and I hope you’re having a great day/week/month/year. I appreciate you taking the time to come to this silly website full of food clothes, especially if you’re still reading this.

Finally, and this is important, please don’t take anything I do too seriously. I’m just having some fun, hopefully you are too. 


I’ve spent way too much of the last couple of decades on the phone with customer service reps. This became my role in my family early on and in any roommate or co-habitation situation I've had since I can remember. I have experienced some great customer service in my life; Warby Parker crushes it. Apple is great (usually). But most companies just don’t give a shit about their customers. Like, at all. I’m embarrassed by the amount of hours (definitely hundreds, maybe 1000+) I’ve spent on the phone trying to convince corporations to just treat me like a human being, not to mention a loyal customer that has given them tens of thousands of dollars over the years (lookin’ at you, AT&T.. you are, by far, the literal WORST). 

So, maybe that’s part of the reason why I believe so strongly that anyone who decides to spend money on something I put out should be treated with respect and dignity. Also, it’s because customers are people, not numbers on a balance sheet, and should be treated like people aka with respect and dignity. I try and treat customers (and non-customers) the way I would want my mom to be treated, and I think that's served me well so far.

I care deeply about making you as a customer (or potential customer, or whatever other category you happen to fall into) feel like you made the right choice in buying something from me or coming to my site or spending time reading this, because there’s a billion options on where to spend your time and money and it blows my mind in the best way possible that you’ve decided to spend a dollar or a minute with me. 

I have screwed up a BUNCH of times on orders and timelines and missing emails and plenty of other things since I started this company in January, but I make sure to do everything I can to fix anything I screw up. If you’ve experienced anything remotely negative during the shopping process and I haven’t made you feel good about the result, please let me know and I’ll try my darnedest to fix it properly. 

For however long MR EATWELL exists, and no matter how big it gets (hopefully at least moderately big?) I will always oversee customer service and take care of as much as I can myself. It’s my favorite part because you all are my favorite part of this brand and without you it doesn't exist. Or if it does, it doesn't matter. 

Without you all, Mr. Eatwell would just be this English Baron:

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Thank you, from the bottom of my heart, for your time and support and for being a decent human. If there’s anything I can do to make your life even .1% better, please don’t hesitate to reach out through e-mail, call, text, carrier pigeon, pony express, whatever. I'm here for ya. 

Appreciate you,
Matt Rebackoff


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I want you to be happy. If I screw up, I'll cover return shipping. Otherwise, just don't wear it and that's all you gotta cover. I'll take it back within 14 days of receipt.

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