Two words · Six years · Everything we make
Why everything we make says
“Appreciate you.”
It’s been on every single thing since the first sweatshirt — the rotors, the clasps, the neck tags. My buddy Bobby hand-painted two pairs of Jordans to match one of our watches and worked the phrase right into the shoes without asking me. The story of where it came from is in this clip.
Shoes hand-painted by Bobby — @young_sneakers_999
The Story of Appreciate You · 1:12 · Sound on
2020 → now
A few of the things that say it
From the old print days to the watches we’re building now. Same two words the whole way through.
Giveaway koozies
May 2020The repeat print, seven lines deep, with “You’re crushing it.” underneath.
The hat run
June 2020Seven caps, one afternoon. Four carry the phrase, three carry the block logo.
Cuff embroidery
November 2020Blaze orange beanie. The phrase stitched small on the fold.
Puff print, up close
June 2021On tie-dye fleece. You can see the ink sitting proud of the pile.
Woven neck tag
December 2022Not printed — woven. Every knit we made got one of these inside the collar.
Across the shoulders
November 2023Chain-stitched down the back of a tie-dye hoodie.
The stitch itself
January 2024Same script, in thread. Raised enough to catch a shadow.
Sticker on the bike
December 2024Die-cut, stuck to the tank. A GMT on the wrist in the same frame.
Debossed into leather
February 2026Heat-stamped on the underside of an orange strap. Only you ever see it.
On the clasp
May 2026Engraved into the steel. You see it every time you take the watch off.
Through the caseback
June 2026The rotor swings over the movement. The engraving goes round with it.
The rotor, straight on
Current runSitting alongside the jewel count and the Swiss-made mark, like it belongs there.
The logo on the lid
Current runFirst thing you see when you open the box.
Somebody else’s turn
August 2026Bobby hand-painted these to match one of our watches, then debossed the phrase into the heel panel — over and over. Nobody asked him to.
The full sit-down with Bobby — six minutes, no script — is here.